Built for the Bold
TELSON OPTICS
LAUNCHING A PREMIUM BRAND, BUILT FOR THE WILD.
We partnered with Telson to craft a bold, elevated brand presence for their launch into the premium optics market. From logo design and visual identity to rugged product photography and high-impact video, we built a visual foundation that reflected Telson’s core values — precision, durability, and a deep connection to the wild. The result: a suite of content and branding that captured the spirit of serious outdoorsmen and set a high bar for how the brand could show up in the market.
Promo + Commercial
BUILT FOR THE BOLD
WHERE GRIT MEETS PRECISION
We produced a flagship promo video for Telson that showcases both the rugged tradition of hunting and the precision of competitive shooting. Shot in dramatic outdoor environments, the video brings Telson’s ethos to life — blending grit and refinement to reflect the brand’s dual identity. It’s a visual statement of confidence, craftsmanship, and connection to the wild.
+ Winnipeg, Manitoba
Lifestyle PHOTOGRAPHY
REAL MOMENTS. BUILT FOR THE OUTDOORS.
For Telson, we captured lifestyle imagery that balances rugged utility with honest, human connection. Focused on real-world use, these photos highlight not just the products, but the people and places they’re made for — delivering visuals that feel authentic, aspirational, and grounded.
Product photoGRAPHY
PRECISION, CLARITY, AND CRAFTED DETAIL.
Our product photography for Telson focuses on clean, character-driven visuals that highlight design, function, and craftsmanship. Shot with attention to detail and consistency, these images are built to support web, social, and campaign needs — elevating the product while staying true to the brand’s rugged, outdoor DNA.
Branding
BOLD IDENTITY, BUILT WITH PURPOSE.
For Telson, we developed a visual identity that balances ruggedness with refinement — capturing the spirit of the outdoors while delivering a clean, versatile system. From logo design to brand colors and typography, every element was crafted to feel modern, durable, and unmistakably Telson.
CATALOG
DESIGNED FOR THE HANDS OF SERIOUS OUTDOORSMEN.
We designed Telson’s product catalog to feel as purposeful and precise as the gear it features. Blending bold visuals, clean layouts, and rugged product details, the catalog was crafted to resonate with dealers and outdoor enthusiasts alike — delivering a physical piece that reflects the brand’s premium positioning and deep connection to the wild.
