radio

We partnered with Humanity Agency to produce a series of humorous, locally driven commercials for Manitoba Liquor & Lotteries' "Informed Gambling" campaign.

The goal: encourage smarter gambling habits without losing the fun. Alongside the video production, we captured still photography and produced radio ads — all designed to feel authentic, engaging, and true to Manitoba audiences.

Promo + Commercial //

SLUSHEE //

In Manitoba, where slushies are serious business, local comedian Mike Green shares his "winning system" for pouring the perfect slushie.

From timing the store visit to choosing the right machine, he’s confident he’s cracked the code — until his foolproof plan leaves him with a cup full of watery syrup.

This 30-second spot uses humor and a classic Manitoba experience to mirror the myths behind gambling habits, reminding players that relying on “systems” won’t change the odds — and the smartest play is an informed one.

+ winnipeg, Manitoba

MENU //

Sometimes, having a “lucky system” doesn’t lead to the results you expect.

In this 30-second spot, a diner proudly explains her foolproof restaurant strategy: always pick the seventh seat, at seven o’clock, and order the seventh item on the menu. Confidence quickly turns to regret when her lucky number delivers a steaming bowl of creamed eel soup.

Through humor and a relatable moment, the spot highlights how gambling logic often falls apart — and why it’s smarter to focus on what you can control.

+ Winnipeg, Manitoba

ICE FISHING //

When you believe in luck over skill, anything can happen — even on the ice.

In this 30-second spot, an ice fisherman explains his unique approach to success: forget bait and tackle — all you need are lucky long underwear and a few secret charms. His strategy? A horseshoe on the end of his line.

Using classic Manitoba humor and a familiar winter scene, this spot reminds players that luck isn’t a strategy — and informed decisions are the smartest bet.