farmer stories

DAIRY FARMERS OF MANITOBA

BRAND FILM

DOCUMENTARY PHOTOGRAPHY

LIFESTYLE PHOTOGRAPHY

RADIO

REAL FARMERS. HONEST STORIES. LASTING CONNECTIONS.

DFM is an organization representing Manitoba's dedicated dairy farmers, committed to supplying the delicious and nutritious dairy products cherished by many Manitobans through their daily efforts. We worked with them to develop a series of character-based brand films featuring real farmers. By sharing the honest stories of these authentic individuals, DFM builds relationships with their viewers based on shared beliefs, creating life-long customer allies.

bRAND FILMs

THE INSPECTOR

A FAMILY LEGACY AT A CROSSROADS.

Alain is a third-generation dairy farmer. He has always loved animals and the lifestyle that comes with working on the farm alongside his parents. When his father passed away and his oldest son was in university pursuing a different career path, the way of life that Alain treasured so much seemed like it was coming to an end.

+ Central region, Manitoba

LANNA

HER COWS ARE PART OF THE FAMILY

Lanna's cows are a very special part of her life, coming second only to her family and close friends. Lanna knows them all by name, and when she does chores it always takes a bit longer because she has to stop and visit with these friends along the way. This story is guaranteed to put a smile on your face as you witness the touching relationships that exist between farmer and cow on this Manitoba dairy farm.

+ Interlake Region, Manitoba

LOVE OF THE LAND

HONORING THE PAST BY CARING FOR THE LAND.

Sean’s family has been farming this land for over a hundred years. That history is a big part of the reason why he practices regenerative agriculture. Working alongside nature not only benefits the environment, it also preserves the landscape and in turn, the memories of those that came before him.

+ Prairie mountain Region, Manitoba

photography

AUTHENTIC MOMENTS FROM LIFE ON THE FARM.

We captured documentary-style and lifestyle photography on Manitoba dairy farms, highlighting the real people, places, and work behind DFM. From early mornings in the barn to quiet moments in the field, these images reflect the pride, care, and character of farmers who help bring quality dairy to Manitobans every day.

A female dairy farmer pets her cow in the pasture on her farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
A farmer and his son laugh as they work on a piece of farm equipment in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
A red Holstein dairy cow stands with hay in it's mouth during winter on a dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
A farmer who practices regenerative agriculture tests the soil in his pasture on a dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
A Holstein dairy cow stands in a pasture on a dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
An elderly female dairy farmer looks at a photo album remembering her days working on her dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
A male dairy farmer gives his cows some grain in the winter on a dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
A dairy farmer inspects the soil in his field on his dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
A female dairy farmer and her daughter brush a Holstein calf on a dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
To dairy farmers visit through the window of a grain truck on a dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
A farmer plans out a trench to drain sitting water on a dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
A cow eats grass in the pasture with the moon rising on the horizon on this dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
A portrait of a dairy farmer with his dog in the field near his dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
A farm dog sticks it's head out of the window of a grain truck on a dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
The wife of a dairy farmer makes breakfast on a farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
A farmer walks along a ridge in the field with his dog on a dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.
A herd of Holstein cows walks through the pasture on a dairy farm in Manitoba, Canada. Photography captured by MAST Creative, a Winnipeg creative agency, as part of an advertising campaign.

radio

BRINGING FARMER VOICES TO THE AIRWAVES.

For radio, we crafted spots that extended the warmth and authenticity of the Farmer Stories campaign. Featuring real Manitoba farmers sharing their experiences in their own words, the ads offered listeners a genuine, relatable connection to the people behind the dairy products they know and love.

Partners

Looking for a creative partner?

WE COLLABORATE WITH AGENCIES AND INTERNAL TEAMS TO BRING BOLD IDEAS TO LIFE.