Born in the north

BAFFIN LTD.

PROMO & COMMERCIAL

LIFESTYLE PHOTOGRAPHY

PROVEN WHERE IT MATTERS MOST

For Baffin’s Born in the North campaign, we set out to capture the grit, beauty, and real-world testing behind their products. Through a commercial spot and lifestyle photography shot in extreme northern conditions, we showcased boots put to the ultimate test — in the elements they were built for. The result is a visual story of performance, resilience, and gear that’s as tough as the people who wear it.

promo + CommerciaL

BEYOND THE RIDGE

WHERE RESILIENCE MEETS REWARD.

A wildlife photographer is helicoptered out to a remote location to capture an image of the elusive grey wolf. For him, the reward comes as much from the battle against the elements and proving to himself that he can overcome adversity as it does from the actual photograph. Of course, the right tools, gear, and knowledge all play a part in the journey to success.

+ Kenora, Ontario

WAITING FOR WOLVES

RESILIENCE, ADVENTURE, AND BOOTS BUILT TO MATCH.

Experience the ultimate North adventure with Baffin boots. Join an intrepid outdoorsman as he conquers the extreme ice-fishing terrain of Lake Winnipeg. Our energy-packed commercial captures the reality of resilience in the face of harsh conditions, showcasing the unrivaled durability of Baffin boots. Born in the North, built for extremes.

+ Lake Winnipeg, Manitoba

promo + Commercial

REAL CONDITIONS. TRUE PERFORMANCE.

Our lifestyle photography for Born in the North captures Baffin boots in their natural habitat — against ice, snow, and unforgiving terrain. From remote northern landscapes to raw, in-the-moment details, every image highlights the resilience of those who live for the outdoors and the gear they trust to carry them through it.

A polar explorer struggles to pull his sled over an ice ridge. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign for Baffin Boots Ltd.
A man sits on a snowmobile with his boots resting on the snow. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign for Baffin Boots Ltd.
A wildlife photographer waits in the forest for a wolf in Canada. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign for Baffin Boots Ltd.
A northern explorer wearing snow shoes pulls a sled through the snow. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign for Baffin Boots Ltd.
A person sips warm coffee while ice fishing inside a pop-up tent on Lake Winnipeg. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign for Baffin Boots Ltd.
A woman slides in boots and snow sprays up. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign for Baffin Boots Ltd.
A man scoops snow out of a hole that he has drilled for ice fishing. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign for Baffin Boots Ltd.
A man carries an ice auger while fishing in Canada. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign for Baffin Boots Ltd.
A man stands on clear blue ice wearing winter boots. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign for Baffin Boots Ltd.
A pilot sands outside his helicopter in winter. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign for Baffin Boots Ltd.
A fisherman drills a hole through the ice in search of fish. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign for Baffin Boots Ltd.
An outdoor explorer walks through deep snow with snow shoes pulling a sled. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign for Baffin Boots Ltd.

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