beyond the beat
CANADIAN MUSEUM FOR HUMAN RIGHTS
WHERE MUSIC AND HUMAN RIGHTS MEET.
Beyond the Beat is a national campaign for the Canadian Museum for Human Rights, exploring how music connects, transforms, and drives social change. From legendary protest songs to contemporary voices, the campaign highlights the artists and audiences using music as a tool to stand up for equality, freedom, and human rights.
Promo + Commercial
BEYOND THE BEAT
AN AWARD-WINNING TRIBUTE TO MUSIC’S POWER FOR CHANGE.
We produced a commercial spot for Beyond the Beat that celebrates the artists, lyrics, and moments inspiring resistance, unity, and progress. Combining archival and contemporary visuals with a dynamic soundtrack, the piece invites viewers to reflect on music’s role in shaping human rights movements — and was honored with a 2024 Signature Award for its creative impact.
Radio
WHERE MUSIC AND HUMAN RIGHTS MEET.
Beyond the Beat is a national campaign for the Canadian Museum for Human Rights, exploring how music connects, transforms, and drives social change. From legendary protest songs to contemporary voices, the campaign highlights the artists and audiences using music as a tool to stand up for equality, freedom, and human rights.
Partners
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