PURE & NATURAL

HEALTHISTRAW

HealthiStraw is a company that produces clean, chopped straw for a variety of applications, including equine, hobby farms, and gardens. We worked with them to develop a series of character-based brand films featuring real customers, who use their product every day and believe in the mission and values of HealthiStraw. By sharing the honest stories of these authentic individuals, HealthiStraw builds relationships with their viewers based on shared beliefs, creating life-long customer allies.

short doc //

FOX TROT //

An emotional story about Lizzy and her horse Fox Trot (Vixen). Against the odds, they worked through the ranks to compete internationally at the second highest level of horse trials eventing which includes dressage, stadium jumping, and cross country.

branded film //

CLAUDIA //

Claudia's passion for horses and eventing is evident to anyone who spends time with her. Even though her lifestyle requires her to be up early every day and work long hours no matter the weather, it seems she is living her dream. Her tenacity and dedication to her sport are an inspiration and come second only to the care she takes of her horses.

branded film //

CASS //

She used to be an event planner in the corporate world, a high-stress job with long hours that eventually didn’t seem worth it. She was able to find much-needed rest through gardening and eventually left her career for a new one and hasn’t looked back.

An eventer riders her horse outside along a fence with trees in the background. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.

photogrpahy //

A woman wraps a horses leg. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
An eventer puts a bridle onto her horse. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
A horse trainer lunges her horse outside in the rain on a cloudy day. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
A hand holding clean, fresh chopped straw. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
A horse trainer working her horse in the rain. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
An eventer practices on her horse in an indoor riding arena. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
A horse trainer cleans a barn with chopped straw. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
Cleaning out a stall filled with EquineStraw. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
A horse and rider jump over an obstacle. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
An eventer rides her horse through some water outdoors near Montreal, Quebec. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
A horse sticks it's nose out of it's stall to sniff a bag of EquineStraw. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
A horse lies down in the soft bedding of her stall in Montreal, Quebec. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
An eventer jumps with her horse over an obstacle. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
A lady kisses her horse on the nose. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
A hobby farmer couple unload FarmStraw from the back of a truck. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
A white and gray chicken walks inside the chicken coop with a hobby farmer in the background. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
Chicken's eggs being collected from their cozy spot in the chopped straw. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
A hobby farmer pushes a wheelbarrow of FarmStraw. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
A gardener and her daughter spread GardenStraw mulch in a fresh planter. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
Hands working in the garden. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
Fresh produce from a backyard garden. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.
A gardener spreads GardenStraw mulch in her garden box. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, as part of an advertising campaign.

TELL YOUR STORY //